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THE BLOG

Guides for better tracking.

Setting pixels up, keeping them honest, and working out which numbers to believe.

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Timeline showing a Shopify Purchase event's match quality score rising from low on Day 1 to 8.5 with a green chip by Day 7.LATESTCONVERSION TRACKINGHow to Raise Meta Event Match Quality on Shopify: A Practical Guide to a Better ScoreLearn how to raise Meta Event Match Quality on Shopify. See which customer fields help, how deduplication works, and what score to aim for on each event.11 November 2026
CONVERSION TRACKINGHow to Set Up Google Ads Conversion Tracking on Shopify, Step by StepLearn how to set up Google Ads conversion tracking on Shopify, pass real order values, fix common errors and see which clicks lead to sales. No code needed.9 November 2026CONVERSION TRACKINGDoes Shopify Cookie Consent Banner Block Facebook, TikTok Pixels? What UK and EU Stores Need to KnowDoes Shopify cookie consent banner block Facebook TikTok pixels? Yes, until a visitor consents. Learn why conversions drop and how to fix your settings.8 November 2026META PIXELMeta Pixel Helper No Pixel Found Shopify: How to Check If Your Pixel Really WorksMeta Pixel Helper no pixel found Shopify? Your pixel may still work. Learn three reliable ways to test it and what a healthy setup looks like.4 November 2026PIXEL SETUPHow to Add a Reddit Pixel and LinkedIn Insight Tag to ShopifyLearn how to add a Reddit pixel and LinkedIn Insight Tag to Shopify, map purchase and lead events, and test that each one fires. No developer is needed.3 November 2026PIXEL SETUPBest Pixel App for Agencies Managing Several Shopify Stores: What to Check Before You PickLooking for the best pixel app for agencies managing several Shopify stores? Use this four-point checklist, then see how MultiPixels fits each point.2 November 2026CONVERSION TRACKINGHow to Track ChatGPT Ads Conversions on Shopify Without a DeveloperLearn how to track ChatGPT ads conversions on Shopify with no code. Compare setup options, send the right events and check that they match your orders.31 October 2026PIXEL SETUPBest Conversios Alternatives for Shopify Multi-Platform Pixel TrackingLooking for the best Conversios alternatives for Shopify multi-platform pixel tracking? Compare platforms, pricing and setup, and see where each app fits.30 October 2026CONVERSION TRACKINGHow to Track Purchases for Cash on Delivery Orders on Shopify (Meta and TikTok)Learn how to track purchases for cash on delivery orders on Shopify so Meta and TikTok count only confirmed or delivered sales. No code or tech team needed.29 October 2026PIXEL SETUPHow Much Does Shopify Pixel Manager App Cost Pricing Compared, From Free to $40 a MonthHow much does Shopify pixel manager app cost pricing compared: free and paid plans, key limits, and MultiPixels from $9.99 a month.27 October 2026PIXEL SETUPHow to Run Snapchat, X and Pinterest Pixels on Shopify Without Slowing SiteLearn how to run Snapchat, X and Pinterest pixels on Shopify without slowing site speed, how to test the impact, and how to install all three with no code.24 October 2026LOOKALIKE AUDIENCESHow to Build Lookalike Audiences from Shopify Purchase Data Using PixelsLearn how to build lookalike audiences from Shopify purchase data using pixels on Meta, TikTok and Snapchat, and avoid mistakes that waste your ad spend.22 October 2026PIXEL SETUPHow to Add Multiple Ad Pixels Shopify Store Without Editing Theme CodeAdd multiple ad pixels Shopify store without editing theme code. Compare your options, see what to look for in an app, and set up MultiPixels step by step.20 October 2026PIXEL SETUPPixel App vs Google Tag Manager vs Shopify's Built-In Facebook Channel: Which Should You Use?Pixel app vs Google Tag Manager vs Shopify's built-in Facebook channel: compare setup, accuracy, upkeep and cost, and pick the right one for your store.18 October 2026MARKETINGBest Shopify App to Install Facebook TikTok Pixels Without CodingLooking for the best shopify app to install facebook tiktok pixels without coding? See how app pixels work, what to check, and how to set up MultiPixels.16 October 2026PIXEL SETUPHow to Track Clicks and Form Submissions with Meta Pixel on ShopifyTrack clicks and form submissions with Meta pixel on Shopify using a custom pixel, the clicked and form_submitted events, and a Lead event.1 October 2025PIXEL SETUPWhat to Do When Pixel Data Doesn’t Match Shopify AnalyticsPixel data and Shopify Analytics rarely match because of ad blockers, consent, iOS and attribution windows; here is how to find the cause and fix it.29 September 2025PIXEL SETUPAll You Need to Know About Custom Pixels in Your Shopify StoreCustom pixels on Shopify: what they are, how to add one in Customer events, how to send checkout and purchase events on any plan, and how to test them.25 September 2025MARKETINGHow to Set Up Cross-Domain Tracking for ShopifyCross-domain tracking in Shopify: when you need it, how GA4 links sessions across domains, how Meta and TikTok pixels handle it, and how to test it.15 July 2025MARKETINGHow to Set Up Server-Side Tracking on ShopifyLearn how set up server side tracking Shopify easily. Follow this guide to send Meta CAPI and TikTok events and recover the sales your pixels miss.10 July 2025MARKETINGMeta Pixel vs GA4: Which Is Better for ShopifyMeta pixel and GA4 measure different things on Shopify; compare what each tracks, how each attributes sales, and why most stores run both.1 July 2025MARKETINGTop 5 Social Media Pixels You Must Install on ShopifyThe 5 social media pixels to install on your Shopify store: Meta, TikTok, Pinterest, Snapchat and X, how to install each, and how to manage them together.28 June 2025PIXEL SETUPWhat is Meta Pixel and How to Use It EffectivelyWhat the Meta pixel is and how to use it: how it works, how it differs from the Facebook pixel, setup, the events to track, and the mistakes to avoid.28 June 2025MARKETINGHow to Use Snapchat Pixel on Shopify: A Step-by-Step GuideHow to use the Snapchat pixel on Shopify: install it with the Snapchat Ads app, track the right events, build audiences, and fix any tracking problems.25 June 2025PIXEL SETUPEverything You Need to Know About TikTok Pixel IntegrationTikTok pixel integration for Shopify: what the pixel tracks, standard and custom events, setup with the TikTok app or code, the Events API, and testing.4 June 2025PIXEL SETUPHow to Easily Set Up a Social Media Pixel on ShopifySet up a social media pixel on Shopify with a platform app, a no-code multi-pixel app or customer events code, then test it and avoid common mistakes.1 June 2025MARKETINGUnderstanding the Role of Pixel Tracking in Facebook AdsHow pixel tracking works in Facebook ads: what the Meta pixel records, how it powers conversions, audiences and optimization, and where it falls short.28 May 2025PIXEL SETUPHow to Add Multiple Facebook Pixels to Your Shopify StoreAdd multiple Facebook pixels to one Shopify store with an app or custom code, then test each pixel and avoid duplicate events.6 May 2025PIXEL SETUPHow to Add Pinterest Pixel on Shopify: Complete GuideHow to add the Pinterest pixel (Pinterest tag) on Shopify: create the tag, install it with the Pinterest app, track key events and test it with Tag Helper.4 May 2025PIXEL SETUPHow to Install Twitter Pixel on Shopify: Step-by-Step GuideHow to install the Twitter pixel (X pixel) on Shopify: create it in X Events Manager, add the base code, track purchases with customer events, and test.2 May 2025PIXEL SETUPHow to Add Snapchat Pixel to Shopify: Step-by-Step TutorialHow to install a Snapchat pixel on Shopify: create the pixel in Snapchat Ads Manager, connect it with the Snapchat Ads app or an app, then test it.19 April 2025OPTIMIZATIONWhy Your Facebook Pixel Isn't Working: How to Fix It on ShopifyWhy your Facebook pixel isn't working: how to fix it with this step-by-step Shopify guide to find tracking issues and improve ad results.14 April 2025PIXEL SETUPHow to Set Up a Facebook Pixel on Shopify: Complete GuideHow to set up a Facebook pixel on Shopify with the Facebook & Instagram app: what you need first, each setup step, data sharing, testing and common fixes.5 April 2025OPTIMIZATIONHow To Optimize Your Social Media Marketing Efforts With Meta Pixel HelperUse Meta Pixel Helper to check your Meta pixel on Shopify: what the extension shows, what its errors mean, how to fix them, and what it cannot see at all.12 February 2025MARKETINGHow to Promote Your Shopify Store for Free: Proven StrategiesPromote your Shopify store for free with social media, SEO, email, influencers, communities, free Google listings and content marketing.10 February 2025PIXEL SETUPHow To Set Up TikTok Pixel: A Beginner’s GuideHow to set up a TikTok pixel on your Shopify store: create a TikTok Ads account, connect the pixel with Shopify's TikTok app, choose events and test them.6 February 2025PIXEL SETUPMastering the Basics: How to Create a Facebook Pixel for Your Shopify StoreCreate a Facebook pixel in Meta Events Manager, connect it to Shopify with the Facebook & Instagram app, and test it before you run ads.14 January 2025MARKETINGExpert Tips: How to Drive Traffic to Your Shopify Store SuccessfullyHow to drive traffic to your Shopify store: discounts, content, influencers, email, paid ads with retargeting, social media, SEO and free Google listings.7 January 2025MARKETINGRemarketing vs Retargeting: Key Differences ExplainedRemarketing vs retargeting: what each one means, who it reaches, and how a Shopify store sets up both with pixels, ad audiences and email and SMS flows.21 December 2024ANALYTICSUTM Parameters: How to Use and Track ThemLearn what UTM parameters are, how to build tagged links for Meta and TikTok ads, and how to read the results in GA4 and Shopify reports.2 December 2024